To the Knot Genie family,
I wanted to reach out during this difficult time to let you all know that we're thinking
of you and sending only positive vibes during these trying times. We are trying to
navigate this unprecedented situation both professionally and personally.
As many of you know, I launched this company because I was unable to find a brush
that worked on my twins' crazy, curly, thick hair when they were younger. My twins
are now 19 years old and are unexpectedly home from their freshman year of college
because of the health crisis.
Having them home, along with my youngest daughter, has made me stop and reflect
on what is most important and where I would like to focus my time and energy. My
Knot Genie journey started when I was a young mom looking to help other moms who
I knew were going through the daily drama of brushing their children's hair. Never in
my wildest dreams did I think this dream would become my life for well over ten
years. I have lived and breathed the Knot Genie from the idea in my head all those
years ago until now.
At this reflective time in my life, I realized that like my girls, Knot Genie has grown
and changed and transformed – trying to adapt to increased saturation and
competition in the brush market. Some of those efforts have been successful and
some were not as successful as we had hoped. I have decided that effective April 1,
2020, I will be closing the Knot Genie. I am grateful beyond words to all of you who
have been on this journey with me. I am eternally grateful for all of you and wish you
nothing but happiness and health, laughter and love especially as we navigate these
All my love,